Movie advertisements are very effective because when the producers put the movie trailer on TV, it usually shows the action scenes for action movies, and the funny parts for the comedies, etc. They only show you a certain amount of the movie to leave you with curiosity about what happens next or what the ending will be.
Advertising for anything is meant to leave you with a feeling of curiosity. Will that make-up make me look better? Will that movie be funny? Does that food really taste good? Advertisements are made to make you want to know more about the product that they are selling and for the most part, people are very curious.
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